Real-world evidence from 400 Taiwanese adults aged 35-60 shows that MVM supplements are widely perceived to support youthful vitality, immunity, general health, and quality of life, with high satisfaction and trust levels, especially among daily users and those aged 50 and above.
Key Findings
Results
The majority of MVM supplement users reported that supplements supported at least one youthful vitality benefit.
93% of users agreed that MVM supplements support at least one out of six youthful vitality benefits
The six youthful vitality benefits assessed were: energy, metabolism, sleep, mental alertness, skin health and complexion, and spirit
Study included 400 respondents aged 35-60 years residing in Taiwan
Data were collected via an online retrospective, real-world, cross-sectional survey
Results
Users reported perceived benefits across multiple specific health domains including energy, metabolism, complexion, and immune function.
Energy support was reported by 59.00% of users
Improved metabolism was reported by 59.75% of users
Improved complexion was reported by 53.25% of users
Normal immune functioning was reported by 66.25% of users
63.25% of users reported feeling confident in maintaining overall health
Results
Satisfaction, trust, and willingness to repurchase MVM supplements were notably high among respondents.
74.50% of respondents expressed satisfaction with product use
72.50% reported trusting the product
79.00% showed willingness to repurchase
These outcomes were self-reported via an online survey
Results
Subgroup analyses indicated that males, daily users, and users aged 50 years and older experienced more favorable outcomes across several parameters compared to their respective counterparts.
Subgroup analyses were performed post hoc based on gender (male vs. female), age (< 50 vs. ≥ 50 years), and frequency of use (daily vs. occasional)
Daily users showed more favorable outcomes compared to occasional users
Users aged ≥ 50 years showed more favorable outcomes compared to those under 50
Male users showed more favorable outcomes compared to female users
These subgroup differences were identified as exploratory post hoc analyses
Methods
The study assessed user attitude and perception across multiple health dimensions beyond youthful vitality, including quality of life and well-being.
Additional assessments covered perceived immunity, general health, quality-of-life (QoL), well-being, and user attitude and perception
The study population consisted of 400 respondents aged 35-60 years residing in Taiwan
The study design was retrospective, real-world, and cross-sectional
All outcomes were based on self-reported perceived benefits
Garg V, Lin J, Gadzhieva-Moore A, Yee S, Dhiman A, Kumari R, et al.. (2025). The role of multivitamin and mineral supplements in supporting health and well-being: a retrospective cross-sectional study in Taiwan.. Journal of health, population, and nutrition. https://doi.org/10.1186/s41043-025-01164-y