Exercise & Training

The Views of Swim School Providers on Impacts of a Population-Level Swimming Lesson Voucher Program.

TL;DR

Most swim school providers reported increased enrolment (63%) and boosted income (58%) following the NSW government First Lap voucher program, alongside operational challenges in staffing and resourcing.

Key Findings

The majority of swim school providers reported increased enrolment since the commencement of the First Lap voucher program.

  • 63% of providers reported increased enrolment (95% CI 53%-72%)
  • 69% observed more new enrolments (95% CI 60%-78%)
  • Sample consisted of 100 swim schools responding to an anonymous survey
  • A mixed-methods approach was used, combining quantitative frequency analysis and thematic analysis of open-ended responses

More than half of swim school providers reported boosted income since the program commenced.

  • 58% of providers noted boosted income (95% CI 48%-67%)
  • Increased enrolments led to additional classes for 57% of providers (95% CI 47%-67%)
  • 59% reported increased teaching staff hours (95% CI 49%-68%)

Increased pool space usage and non-teaching staff hours were reported by approximately one-third of providers.

  • 36% of providers noted increased pool space usage (95% CI 27%-46%)
  • 36% reported increased non-teaching staff hours (95% CI 26%-45%)
  • These figures were notably lower than the proportions reporting increased teaching staff hours (59%) and additional classes (57%)

Thematic analysis of open-ended responses identified key operational impacts on swim schools from the voucher program.

  • Key themes included promotional opportunities, student retention, and increased administration
  • Family-level effects included improved affordability and earlier enrolment of children
  • Qualitative responses complemented quantitative findings by detailing the nature of industry challenges in staffing and resourcing

The First Lap voucher program was implemented in NSW amid cost-of-living pressures and COVID-19-related disparities in swimming lesson access.

  • The program subsidises swimming lessons for young children
  • Cost-of-living pressures and inequities in access to swimming lessons provided the policy context for the program
  • The COVID-19 pandemic was identified as having further exacerbated disparities in swimming lesson access

The study identified a knowledge gap regarding the role and views of the aquatic industry in population-level voucher programs.

  • The authors note this study addresses 'a knowledge gap around the role and views of industry'
  • Future research was recommended to explore voucher programs' impact on participant retention and long-term enrolment outcomes
  • Findings are intended to inform future health promotion strategies

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Citation

Peden A, Mead E, Macniven R. (2026). The Views of Swim School Providers on Impacts of a Population-Level Swimming Lesson Voucher Program.. Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals. https://doi.org/10.1002/hpja.70177