Young People's Satisfaction With and Perceived Impact of a Multichannel Mental Health Helpline During and After COVID-19 Pandemic: Mixed Methods Analysis of Cross-Sectional Survey Data.
Phua S, Jan A, Zheng G, Gutman L • JMIR formative research • 2026
Young people's satisfaction with and perceived impact of a multichannel mental health helpline varied by pandemic period and communication channel, with qualitative analysis revealing themes of 'feeling heard' and 'being empowered' alongside areas for service improvement.
Key Findings
Results
Young people who contacted the helpline during the pandemic reported greater satisfaction after the first lockdown compared to those who contacted it during the gradual easing period.
Data collected from February 2020 to October 2023 from The Mix, the UK's leading online mental health support service for young people
The pandemic period imputed sample was n=295
Comparisons were made across pandemic sub-periods: first lockdown, gradual easing period, and second and third lockdowns
Greater satisfaction was specifically observed after the first lockdown relative to the gradual easing period
Results
Young people reported a stronger perceived impact on their well-being after the first lockdown and during the second and third lockdowns compared to those who contacted the helpline during the gradual easing period.
Perceived impact on well-being was measured as part of a cross-sectional user survey sent via email following helpline contact
The pandemic period imputed sample included n=295 participants
The gradual easing period served as the reference comparison group for well-being impact differences
Both the post-first-lockdown period and the second and third lockdown periods showed stronger perceived impact than the gradual easing period
Results
During the pandemic, phone users reported higher satisfaction than those using the contact form.
The helpline was described as 'multichannel,' encompassing at least phone and contact form modalities
Channel type was a significant predictor of satisfaction during the pandemic period
This finding was based on the imputed pandemic sample of n=295
No specific effect size or p-value was reported in the abstract
Results
Postpandemic, helpline users who identified as 'other' in terms of gender reported less satisfaction, while male users reported a greater impact on their well-being compared to female users.
The postpandemic imputed sample was n=501
Gender categories analyzed included female, male, and 'other'
Users identifying as 'other' gender had lower satisfaction compared to the reference gender group
Male users reported greater perceived impact on well-being compared to female users postpandemic
Results
Qualitative analysis of open-ended survey responses identified themes of 'feeling heard' and 'being empowered' as ways participants felt supported, alongside areas for improvement in service delivery, protocol, and technicalities.
731 open-ended responses (approximately 60% of total responses) were coded by 2 independent coders
Excluded responses included single words (e.g., 'thanks'), irrelevant text, or duplicated entries
Areas for improvement spanned three domains: service delivery, protocol, and technical infrastructure
Methods
Approximately 16,000 users aged 16–25+ years contacted The Mix's helpline between February 2020 and October 2023, but the survey response rate was only 5% with a completion rate of 65.3%.
All users were sent an email by The Mix following helpline contact to complete the user survey
796 participants aged 16–25+ years answered the survey out of approximately 16,000 contacted
The response rate of 5% prompted use of multiple imputation to address potential nonresponse bias and missing data
Multiple Imputation by Chained Equations (MICE) package in R was used, yielding a pandemic sample of n=295 and a postpandemic sample of n=501
Phua S, Jan A, Zheng G, Gutman L. (2026). Young People's Satisfaction With and Perceived Impact of a Multichannel Mental Health Helpline During and After COVID-19 Pandemic: Mixed Methods Analysis of Cross-Sectional Survey Data.. JMIR formative research. https://doi.org/10.2196/68507